Strategy that moves governments.
Stories that move people.
Vierimaa Consulting is a boutique strategic communications and government relations firm. We help organizations working in the public interest get heard in the newsroom, on the Hill, and at Queen’s Park. We also prepare the people carrying the message, with speaker and media training grounded in real newsroom experience.
Services
Four Disciplines. One File.
Strategic Communications
Campaign architecture from mandate to message. Positioning, narrative development, integrated campaign plans, and the materials that carry them, written in plain language that survives first contact with a skeptical reader.
Earned Media
Newsroom-grade media strategy from someone who sat on the other side of the desk. Press gallery relationships, pitch development, media training, and stories built the way reporters actually want them: sourced, specific, and on deadline.
Issues Management
When the file gets hot, you need a plan, not a panic. Reputational risk analysis, scenario planning, holding statements, and counsel that keeps a difficult week from becoming a defining one.
Government Relations
Federal and provincial advocacy built on real political intelligence: stakeholder mapping, ministerial and MP briefings, lobby day design and delivery, and registry-compliant engagement that actually advances your ask.
Approach
Built in the Newsroom. Tested on the Hill.
We write like reporters, brief like staffers, and plan like campaigners, because the founder has been all three audiences you’re trying to reach.
Vierimaa Consulting was founded by Kari Vierimaa, a former national broadcast journalist whose career spans Canada’s largest newsrooms. That background shapes everything the firm produces: primary sourcing, CP style, direct prose, and zero tolerance for jargon that wastes a decision-maker’s time.
The firm works as a senior-led boutique with a trusted bench of specialist subcontractors in government relations, digital, and media strategy. You get big-firm capability with the accountability of a single senior point of contact on every file.
Who We Work With
Organizations Working in the Public Interest
From national advocacy organizations to grassroots campaigns, we support political and community causes working to move the public interest forward.
- Advocacy Public-interest and policy advocacy nonprofitsAnimal protection, competition policy, public health, climate and clean energy, and community-driven causes.
- Indigenous Indigenous-led coalitions and rights advocacyCampaigns grounded in FPIC and UNDRIP frameworks, hereditary governance, and nation-to-nation engagement.
- Foundations Foundations and fundersWorkplans, validator networks, and earned media that turn grants into outcomes.
- Associations Professional, industry, and municipal associationsMember-driven organizations that need a sharper voice with government, from policy positioning to conference and advocacy-day strategy.
- Business Purpose-driven businessClean economy, sustainable food, and mission-aligned companies navigating policy, regulation, and public trust.
Contact
Put Us on the File
Most engagements begin with a short conversation about what you’re trying to move, and who needs to move it. No deck, no discovery fee. Just a clear read on whether we’re the right fit.